Bvlgari Jewelry Sale, Great Deals on Bvlgari Jewelry Collections Savings Up to 60%. Discover the Creations of Stunning Elegance and Originality. Trusted Since 1897. Bulgari Jewelry is perhaps Italy's most famous & recognized jewelry brands. The jewelry designers at Bvlgari have always been on the cutting edge of jewelry design with bold colorful gemstones and high quality diamonds. The Bulgaris descend from an ancient family of Greek silversmiths whose activity began in the small village of Epirus, where Sotirio, the founder of the family, made precious objects in silver.In the mid-19th century Sotirio emigrated to Italy where in 1884 he opened his first shop in via Sistina in Rome. With the help of his sons Costantino and Giorgio, in 1905 he inaugurated the shop in via Condotti, which still today is Bvlgaris flagship store. Pay a virtual visit inside the Bvlgari flagship store in Rome, Via Condotti.